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Have you ever wondered how technology can make your trip to Barcelona more memorable and personalised? At AB Apartment Barcelona, we’ve taken a significant step towards the future of tourism, and we want to share with you how these technological advancements will completely transform your next visit to the Catalan capital.

A Leap into the Future of Tourism

Thanks to the support of the Recovery, Transformation, and Resilience Plan (PRTR), we’ve undergone a profound digital transformation that not only modernises our internal processes but also revolutionises the way you experience Barcelona, from the moment you plan your trip until long after you return home.

This technological revolution positions us as leaders in tourism innovation, but the real benefit is for you. Every improvement we make has one clear goal: to make your experience in Barcelona unforgettable, authentic, and perfectly tailored to what you’re looking for.

From dining recommendations based on your preferences to cultural activity suggestions aligned with your interests, and a customer service team that anticipates your needs, we are redefining what it means to stay in a tourist apartment in Barcelona.

Your Experience, More Personalised Than Ever

Imagine arriving in Barcelona and receiving activity suggestions perfectly adapted to your tastes: whether you’re looking for tranquillity, culture, gastronomy, or outdoor activities, you’ll receive recommendations made just for you.

With AB, this is already a reality! Thanks to our digital transformation, we can centralise all the information to get to know you better and offer exactly what you’re looking for. From the moment you visit our website, we begin creating a personalised profile that allows us to accompany you every step of the way during your Barcelona adventure.

Personalised Communication in Your Language

One of the most common barriers when travelling is the language. Our automated multilingual communication system ensures that you receive clear and helpful information in your native language, eliminating misunderstandings and allowing you to focus on what truly matters: enjoying Barcelona.

Whether you need directions to your apartment, restaurant recommendations nearby, or information about special events, you’ll receive detailed messages that make your experience much smoother.

We Specially Recognise Your Loyalty

Every trip to Barcelona is unique and deserves to be celebrated. That’s why, thanks to this digital transformation, we can create a special bond with you that goes far beyond a simple business transaction.

Some moments deserve to be remembered. That’s why we want to help you relive them: a date, a place, an emotion… Can you imagine watching that sunset again from the terrace of your apartment?

Moreover, with our MY AB Rewards program, we’re committed to customer loyalty, creating a relationship that lasts beyond your visit to the Catalan Capital. You earn points with every euro spent, access exclusive discounts, and most importantly, receive offers for experiences tailored to your trip and personal preferences.

Sustainability That Makes a Difference

As a conscious traveller, you’re probably concerned about the environmental impact of your travels. Our digital transformation significantly contributes to more sustainable tourism: all communications, booking confirmations, welcome guides, and tourist recommendations are now delivered digitally, eliminating tons of paper.

Additionally, our smart recommendations help you discover local and sustainable experiences: from nearby restaurants that support local products to activities that support small neighbourhood businesses.

When you choose to stay with us, you’re not only enjoying a more personalised experience but also contributing to a tourism model that is more respectful and eco-friendly.

Your Next Trip to Barcelona Will Be Different

The next time you plan your getaway to Barcelona, you’ll experience firsthand how technology can make your trip extra special. This evolution responds to one reality: today’s travellers seek more authentic, personalised experiences that connect with their interests.

It’s no longer enough to just offer a place to sleep; modern tourists want to experience Barcelona like a local, discover unique corners, and receive recommendations that truly connect with their travel style.

At AB Apartment Barcelona, we don’t just offer you a place to stay; we open the doors to a new way of living and feeling Barcelona, where technology is at your service to offer you more authentic experiences.

AB Apartment Barcelona. More technology, more closeness, thanks to the PRTR