{"id":61527,"date":"2020-09-15T07:43:16","date_gmt":"2020-09-15T05:43:16","guid":{"rendered":"https:\/\/blog.apartmentbarcelona.com\/animar-invitados\/"},"modified":"2024-12-06T11:37:27","modified_gmt":"2024-12-06T10:37:27","slug":"animar-invitados","status":"publish","type":"post","link":"https:\/\/blog.apartmentbarcelona.com\/es\/animar-invitados\/","title":{"rendered":"El Show de Book Direct: C\u00f3mo animar a tus invitados a reservar directamente"},"content":{"rendered":"<p>Si tienes una empresa de gesti\u00f3n de propiedades, apartamentos u hoteles, ahora m\u00e1s que nunca necesitas saber c\u00f3mo hacer que tus clientes<strong> reserven directamente en tu sitio web<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>\u00bfPor qu\u00e9? Es muy sencillo. Si no tienes tu propio canal de venta, tendr\u00e1s que depender m\u00e1s de las <strong>OTA<\/strong>s (Online Travel Agencies), como <strong>Airbnb<\/strong>, <strong>Booking.com<\/strong> o <strong>Expedia<\/strong>, entre otras. Son una gran opci\u00f3n para dar visibilidad a tus propiedades, pero llevan asociadas <strong>altas comisiones<\/strong> y una <strong>p\u00e9rdida de control<\/strong>. \u00bfQu\u00e9 pasar\u00eda si ma\u00f1ana cayeran las ventas en Airbnb o desapareciera Booking.com? \u00bfPodr\u00edas sobrevivir sin ellos?<\/p>\n<p>&nbsp;<\/p>\n<p>Tener un canal de ventas propio con \u00e9xito tiene muchas ventajas.<\/p>\n<p>Algunas de ellas son:<\/p>\n<ul>\n<li><strong>Visibilidad online<\/strong> para su sitio web<\/li>\n<li><strong>Flexibilidad<\/strong> en las <strong>tarifas<\/strong> y <strong>temporadas<\/strong> ofrecidas<\/li>\n<li><strong>Sin cuotas fijas<\/strong> ni <strong>comisiones<\/strong><\/li>\n<li><strong>Mayor control<\/strong> de la informaci\u00f3n de tu propiedad<\/li>\n<li>Posibilidad de realizar <strong>anuncios espec\u00edficos<\/strong> para su p\u00e1gina web<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Si deseas obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo generar m\u00e1s reservas directas en su sitio web, no deber\u00edas perderte The <strong>Book Direct Show<\/strong>, un <strong>evento \u00fanico<\/strong> dedicado a gestores de alquileres a corto plazo, hoteleros, propietarios de B&amp;B y proveedores de apartamentos con servicios que buscan m\u00e1s <strong>reservas directas<\/strong> en sus propiedades.<\/p>\n<p>&nbsp;<\/p>\n<p>El evento tendr\u00e1 lugar <strong>en l\u00ednea<\/strong> los d\u00edas <strong>29<\/strong> y <strong>30<\/strong> <strong>de septiembre<\/strong> y <strong>contendr\u00e1 informaci\u00f3n<\/strong> y consejos de valor incalculable para cualquier gestor de alojamientos que desee diversificar, reducir su dependencia de las grandes OTAS y aumentar su independencia empresarial.<\/p>\n<p>&nbsp;<\/p>\n<p>M\u00e1s de <strong>50 expertos del sector especialmente seleccionados<\/strong> tratar\u00e1n temas como la conversi\u00f3n de reservas, la marca, la confianza del consumidor, el marketing de contenidos, la experiencia del hu\u00e9sped, Google, la profesionalizaci\u00f3n, la rentabilidad, la gesti\u00f3n de rese\u00f1as, el SEO, las redes sociales, las estancias, la tecnolog\u00eda, el dise\u00f1o de sitios web y mucho m\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n<p>La Directora de Marketing de AB, <strong>Sandra Roig<\/strong>, hablar\u00e1 sobre c\u00f3mo utilizar la <strong>estructura de los<\/strong> <strong>anuncios de Google<\/strong> y el <strong>dise\u00f1o web<\/strong> para conseguir m\u00e1s reservas directas. Sandra tiene m\u00e1s de 20 a\u00f1os de experiencia, de los cuales m\u00e1s de una d\u00e9cada la ha pasado trabajando en el sector del <strong>marketing digital<\/strong>, por lo que es una <strong>experta<\/strong> en la materia. Estos son algunos de los temas que tratar\u00e1 en su presentaci\u00f3n:<\/p>\n<ul>\n<li>C\u00f3mo <strong>estructurar tu cuenta<\/strong> en funci\u00f3n de tu sitio web<\/li>\n<li>Por qu\u00e9 los <strong>grupos de anuncios<\/strong> de sus campa\u00f1as deben <strong>estructurarse por temas o productos<\/strong> en funci\u00f3n de su sitio web<\/li>\n<li>La <strong>selecci\u00f3n de palabras clave<\/strong> y la importancia de las <strong>p\u00e1ginas de destino<\/strong> que enviaremos a nuestros clientes potenciales<\/li>\n<li>Redactar un <strong>texto publicitario que facilite la conversi\u00f3n<\/strong> para aumentar el CTR<\/li>\n<li>Utilizar la extensi\u00f3n de anuncios para <strong>aumentar tu CTR<\/strong> y tus reservas<\/li>\n<li>\u00a1No olvides utilizar el <strong>Remarketing<\/strong>!<\/li>\n<li>La importancia de <strong>medir todas tus acciones<\/strong> y el coste de las ventas<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34957 aligncenter\" src=\"https:\/\/blog.apartmentbarcelona.com\/wp-content\/uploads\/2020\/09\/Sandra-Roig-BDS-Creative.png\" alt=\"Sandra Roig\" width=\"419\" height=\"351\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Lo mejor de todo es que todos los asistentes tendr\u00e1n acceso durante <strong>tres meses<\/strong> a las valiosas presentaciones que se mostrar\u00e1n durante los dos d\u00edas del evento. Inscr\u00edbete lo antes posible para no perderte consejos fundamentales que te permitir\u00e1n conseguir m\u00e1s <strong>reservas directas<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tienes una empresa de gesti\u00f3n de propiedades, apartamentos u hoteles, ahora m\u00e1s que nunca necesitas saber c\u00f3mo hacer que tus clientes reserven directamente en su sitio web. El Book Direct Show con Sandra Roig, de AB, ofrece consejos cruciales para establecer un canal de ventas propio de \u00e9xito que atraiga m\u00e1s reservas directas. <\/p>\n","protected":false},"author":1,"featured_media":45969,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[205,211],"tags":[],"class_list":["post-61527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacion-util","category-inicio"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Si tienes una empresa de gesti\u00f3n de propiedades, apartamentos u hoteles, ahora m\u00e1s que nunca necesitas saber c\u00f3mo hacer que tus clientes reserven directamente en su sitio web. 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