Barcelona, a city renowned for its rich cultural heritage and vibrant artistic scene, has recently welcomed a new gem to its array of attractions: the White Rabbit Off-Museum. Unlike the city’s traditional museums, White Rabbit challenges conventional norms and offers visitors an entirely immersive experience through its innovative and interactive installations. From the enchanting legend of Sant Jordi to the vibrant festivities of Sant Joan, this off-museum provides a magical and unique perspective on the traditions and peculiarities of Catalan culture.
A Museum Like No Other
White Rabbit is not just a place to observe art; it’s a place to experience it. Here, the expected is questioned, and the ordinary is left behind. This museum is designed for fun and engagement, boasting ten unique and exciting art installations, each crafted to surprise, inspire, and captivate. Visitors are invited to dive into Barcelona’s rich culture through digital art, sculptures, murals, and street art, all presented in a new and extraordinary way.
White Rabbit offers an exceptional activity for friends and family, making it a perfect destination for groups looking to enjoy a shared cultural adventure. The interactive and immersive nature of the exhibits ensures that everyone, from children to adults, can find something to delight and inspire them. Whether you’re looking to explore with friends or spend quality time with family, White Rabbit promises a memorable and engaging experience for all.
Enjoy a special discount and a welcome gift
Book your tickets online using the code APARTMENTBARCELONA to get 20% off your visit! Additionally, if you’re staying with AB Apartments, simply show your reservation to the staff at The Off Shop and enjoy a complimentary treat – either a free coffee or ice cream. It’s our way of saying thank you for choosing us and encouraging you to dive deeper into Barcelona’s rich culture. Don’t miss out on this exclusive offer!
Featured Artists
The museum features works by renowned artists such as TVBOY, La Fura dels Baus, Playmodes, Onionlab, and many others. Each artist has brought their unique vision and creativity to the installations, creating an unforgettable experience for all who visit.
Highlighted Works
Petó: Created by TVBOY, this installation depicts Messi and Ronaldo embracing each other, symbolising the respect, culture, and love that characterises Sant Jordi’s Day. Messi holds a rose, and Ronaldo stands next to a book, blending sports rivalry with the spirit of unity and celebration.- Xivarri: Mina Hamada’s work represents the vibrant neighbourhood festivals of Barcelona, featuring dragons, giants, castells, and street decorations, capturing the energy and creativity of these Catalan traditions.
- Capgrossos: Created by Carles Piera and Enric Planas, this piece highlights the city’s diverse culture and people through a series of sculptures.
- Caganer: Traditionally depicted in nativity scenes, this iconic figure of Catalan culture has been reimagined by Carles Piera and Enric Planas. They have elevated it to a magical status by creating a larger, more extravagant version, highlighting its cultural significance in a unique and captivating way.
- L’ou Com Balla: This installation emphasises themes of perseverance and vitality, using water to symbolise life and the deep connection Catalan culture has with the Mediterranean.
Farra: This interactive installation by Playmodes and Razzmatazz merges dance with audiovisual media, allowing visitors to see their movements transformed into art.- Esclat: Onionlab uses AI to reinterpret Barcelona’s art and architecture, from stained-glass to Gaudí’s trencadís and the Montjuïc fountains, offering a visual journey through the city’s local culture.
- Enxaneta: By Seeds XR, this immersive experience uses CGI and 360-degree recording to encapsulate Catalonia’s vibrant traditions, focusing on celebrations like Sant Jordi and the exhilarating correfoc.
- Bocabadat: La Fura dels Baus’ installation invites visitors to relive the 1992 Barcelona Olympics, immersing them in the iconic elements and human-centred philosophy of the renowned performance group.
- FOC: VitaminStudio’s light installation symbolises the fire of Sant Joan, creating an infinity room where images are in a constant state of flux, representing renewal and the continuous flow of life.
The Off Shop
To complete your visit to the White Rabbit Off-Museum, be sure to stop by The Off Shop. Here, you can indulge in delicious ice creams from Parallelo Gelato and savour specialty coffee from Hidden Coffee Roasters. If you’re staying with AB Apartments, remember to show your reservation to the staff and enjoy a complimentary treat – your choice of either a coffee or ice cream!
But that’s not all – The Off Shop also features a thoughtfully curated selection of gifts and souvenirs. Whether you’re looking to bring home a memento of your unforgettable experience or find the perfect gift for a friend, the shop offers a variety of unique items that capture the creative spirit and distinctive style of White Rabbit. From stylish keepsakes to exclusive merchandise, The Off Shop is the ideal place to take home a piece of magic that defines this extraordinary museum.
Where to Find the White Rabbit Off-Museum
Located in the heart of Barcelona on the iconic Passeig de Gràcia, The White Rabbit Off-Museum is a must-visit destination for art enthusiasts and culture lovers alike. This central and easily accessible location ensures that you can seamlessly incorporate a visit to the museum into your day of exploring the vibrant city.
Location: Paseo de Gracia 55, 08007, Barcelona
The White Rabbit Off-Museum is an artistic adventure that redefines how we interact with art and culture. Each installation offers a unique perspective on Catalan traditions, making it a must-visit for anyone looking to explore the richness of Barcelona’s cultural landscape. Whether you’re an art enthusiast, a cultural explorer, or simply looking for a unique experience, White Rabbit promises to captivate and inspire. Plan your visit today and immerse yourself in the ultimate off-museum experience.
